The results
- 88 Pieces of coverage
- 48 Influencer collaborations
- 22% Increase in followers
- 175% YoY increase in sales
What we did
Passionate about extending children’s precious believing years and supporting children’s well-being and literacy, International Elf Service (IES) creates unique, eco-friendly personalised letters from the worlds of the Christmas Elves of the North Pole, Fairies, Tooth Fairies, the Easter Bunny and more.
Christmas is the company’s peak selling season but with an increasing number of competitors offering similar personalised products IES recognised they needed support in communicating their unique POD and help in spreading awareness about their Christmas products to a wider audience.
How we did it
As a small self funded business, IES has limited funds for marketing. Between 2021 and 2022, we worked with IES to devise a cost effective strategy that would drive brand fame and affinity. Activity included a seasonal press office to drive press reviews and inclusion in advent calendar and gift guides, profiling features for founder Emily, and securing unpaid influencer collaborations and reviews. We also secured 6 x press award wins helping to drive wide spread awareness, credibility and most importantly an increase in year on year sales.
Ready to take your brand
to the next level?
Book a free 30-minute discovery call to explore how we can help you grow, or drop us a message and the team will come back to you.
