Elevating Anada Spa & Wellness

Redefining Thermal Wellness in the UK

Campaign overview

What Anada needed

Anada Spa and Wellness needed to build visibility and credibility within the thermal wellness sector. Having supported the founder since the very beginning, our role was to amplify her profile as a trusted expert as she launched an accredited sauna mastery training business.

Through strategic PR, we positioned her as a credible spokesperson within the press, strengthening brand awareness and establishing Anada as a trusted authority in thermal wellness education.

How we went about it

Launch Amplification & Brand Visibility

• Delivered high-impact press coverage to support the launch of new Anada Spa & Wellness treatments and products, driving immediate awareness among premium lifestyle and wellness audiences.
• Media activity was strategically positioned to align each launch with wider cultural conversations around longevity, restorative health, and modern wellbeing.
• Coverage was leveraged across national, lifestyle, and specialist titles to extend visibility beyond the initial launch phase.

Accreditation & Endorsement Announcements

• Secured targeted editorial coverage to announce key accreditations, reinforcing Anada's clinical credibility and leadership within the wellness sector.
• Strategically placed endorsement announcements from trusted practitioners and partners to build third-party validation and consumer trust.
• All announcements were framed as editorial narratives rather than promotional communications.

Thought Leadership & Ongoing Press Office

• Maintained an active press office to ensure sustained brand presence and consistent media engagement.
• Developed a programme of thought leadership positioning Anada Spa & Wellness at the intersection of science-led wellness and contemporary spa culture.
• Secured expert-led commentary and opinion pieces on emerging wellness trends, preventative health, and holistic living in premium lifestyle and specialist media.

The results

Our comprehensive three-month PR strategy delivered results that significantly exceeded expectations across awareness, commercial interest, and digital visibility:

• National Media Leadership & Thought Leadership: Positioned Anada Spa & Wellness as a leading authority on sweat and sauna culture through a sustained programme of national media engagement.
• Secured 16 pieces of national news coverage across a range of topics, with Anada featured as both spokesperson and expert training provider, offering informed commentary on contemporary wellness practices.
• Coverage appeared in premium national news, lifestyle, and specialist titles, reflecting Anada's role at the forefront of modern spa and thermal culture.
• Across a three-month period, this activity delivered a total reader reach of 56.5 million, reinforcing Anada's visibility, credibility, and thought leadership within the wellness sector.
• Editorial narratives focused on the cultural resurgence of sauna and sweat bathing, evidence-led wellbeing, and the professionalisation of spa and thermal training.

Social Media Strategy

Campaign overview

What Anada needed

Anada Spa and Wellness also required a clear, results-driven social media strategy to support both brand growth and professional credibility.

We provided full social media support across Instagram, Facebook, and LinkedIn, with a dual B2C and B2B focus. This included growing and engaging their audience, strengthening industry credentials, and positioning the founder as a trusted expert—particularly on LinkedIn. Our work covered content capture days, creative direction, visual creation, editing, posting, scheduling, and ongoing strategy development to ensure a consistent, high-quality presence across all platforms.

How we went about it

We delivered a structured, platform-specific social and digital strategy for Anada Spa & Wellness, designed to build brand awareness, authority, and long-term growth.

• Developed content schedules across Instagram, Facebook, and LinkedIn.
• LinkedIn focused on thought leadership, B2B engagement, and company milestones.
• Instagram evolved from product-led storytelling to a training- and expertise-driven content approach.
• High-quality static imagery, reels, and creative concepts were supported by organic and paid social activity to grow reach and followers.
• Proactive LinkedIn outreach strengthened industry connections.
• The strategy was underpinned by ongoing website updates to ensure visual, content, and brand alignment across all digital touchpoints.

The results

• Platform growth: Social channels recorded consistent audience growth, including a 6% overall increase in platform performance and a 6.4% rise in follower numbers.
• Visibility: Achieved a 123.3% increase in views, significantly expanding reach and brand awareness across key audiences.
• Engagement: Marked uplift in post engagement, including higher volumes of likes, shares, reposts, and saves, indicating stronger resonance with content and messaging.
• Traffic & intent: Click-through rates (CTR) increased across social platforms, driving substantially higher volumes of traffic to the Anada Spa & Wellness website.
• Business impact: Website referrals from social resulted in hundreds of training-related enquiries, demonstrating clear commercial return and audience intent.
• Audience quality: Increased interaction from industry professionals and operators, supporting Anada's positioning as a trusted training provider and sector authority.