Meet the strategists, storytellers, social specialists and creative minds who help brands move from best-kept secrets to industry leaders. United by a shared passion for purposeful communications, we're here to make your story heard.
Team Kinfolk
Kinfolk is led by Gemma, an experienced PR expert who founded the consultancy to offer a fairer, more flexible way of working. She is supported by Katie, our Head of Social, and Alice, our Junior Account Executive. Together, this core team provides the strategic oversight and consistent steady hands that drive the agency forward.
Gemma Dilworth
Founder & CEO
Gemma is the founder and owner of Kinfolk Communications – a pr and digital marketing consultancy that supports brands with simple, effective strategic campaigns that truly connect with audiences and deliver results.
An experienced PR pro with over 25 years experience, prior to setting up Kinfolk, Gemma worked in some of the most famous agencies in the world, including Edelman, Grayling, Ketchum and H&K Strategies.
Collaborative, proactive and results-driven, with extensive experience of delivering fully integrated, high-impact brand awareness and behavioural change campaigns, Gemma’s passion is for creating and managing projects that stand out and cut through for the right reasons.
She loves working with brands and organisations to understand what makes them unique, to honour and authentically market them from a special and individual place and space.
B2C: beauty, spa and wellness, hospitality, arts and culture, homes and interiors, food and drink, fashion, family, retail.
B2B: healthcare & medtech, environment and renewables, business services, finance, tech.
Katie Coxedge
Head of Social
Katie is the Digital Marketing Lead at Kinfolk and a lynchpin of the team, joining the consultancy in early 2021. She leads and handles all social media strategies, content creation, and influencer marketing for Kinfolk’s client base, supporting brands with strategic campaigns that drive increased engagement and audience growth.
A certified digital marketing professional, Katie has worked with a diverse range of partners, from solopreneurs and start-ups to SMEs and established organisations. Her expertise spans both B2C and B2B landscapes, serving a broad array of sectors including beauty, health and wellness, food and drink, healthcare, and med tech.
Analytical, creative, and highly adaptable, Katie thrives on the fast-paced nature of the digital world. She is dedicated to building vibrant online communities through storytelling and strategic influencer partnerships that translate into real-world impact for her clients.
She is driven by a desire to help brands find their digital voice - translating their core values into sticky content that resonates with the modern consumer and builds long-term brand loyalty.
B2C: beauty, wellness, hospitality, food and drink, fashion, family.
B2B: healthcare, medtech, education, environment, business services, tech.
Alice Ballard
Junior Account Executive
Alice is a Junior Account Executive at Kinfolk Communications, supporting the delivery of our PR and social media campaigns across client accounts. She assists with media relations, content creation and campaign coordination to build visibility and meaningful engagement.
Working closely with the team, Alice contributes to day-to-day account management, from drafting press materials and managing media lists to monitoring coverage and reporting on results. She brings a proactive, detailed approach to every task she's given.
With exposure to both B2C and B2B sectors, Alice is developing knowledge across industries such as lifestyle, wellness, food and drink and professional services.
Curious, organised and eager to learn, Alice thrives in a fast-paced environment and is passionate about developing her skills while helping brands communicate clearly and effectively.
B2C: beauty, wellness, food and drink, arts & culture, hospitality.
B2B: Professional services, healthcare, medtech
Crystal Barron
Online Business Manager
Our Online Business Manager, Crystal has over ten years of experience in HR, customer service, administration, and project management.
Crystal enjoys the people side of business management and now continues to provide mentoring, operational support, project and event planning for small businesses and entrepreneurs via Sycamore Online Business Management. Crystal loves the creative process of collaborating with business owners to bring a vision into an easy-to-follow, step-by-step plan.
Logistics is her speciality, and she works to support business owners in finding strategies, systems and tools to support their unique needs and goals.
She helps the team here at Kinfolk with day-to-day operations, projects, and ensuring systems and everything "behind the scenes" is running smoothly. She ensures that daily processes are quick and efficient and helps keep an eye on the "big picture" for the agency. You may meet her in the inbox from time to time, helping with enquiries and client support.
Mollie
Head of Morale
Mollie is the heart and soul of Kinfolk Communications - a specialist in emotional support and pawsitive reinforcement who ensures the team stays connected, grounded, and ready to deliver results.
An experienced wellbeing professional with a lifetime of experience in the field, prior to joining the Kinfolk collective, Mollie honed her skills in some of the most prestigious gardens and sofas in Oxfordshire.
Collaborative, proactive, and snack-driven, with extensive experience in delivering high-impact tail wags and stress-reduction campaigns, Mollie’s passion is for creating office environments that stand out and cut through for the right reasons. She loves working with the team to understand what makes them tick (and where they keep the biscuits), honouring the Kinfolk mission of doing great work for great people.
Strategic Napping, Crisis De-escalation (via cuddles), Zoom Call Cameos, Doorbell Alerts, Floor Clearance, Professional Distraction, Thought Leadership (specifically on the best sun-spots).
B2C: Parks and Recreation, Hospitality (specifically under the dining table), Wellness and Mindfulness, Soft Furnishings, and Retail (testing the durability of tennis balls).
B2B: Delivery Driver Engagement, Courier Relations, and Security Services.
Kinfolk Collective
Working alongside our core team, we’ve built a trusted circle of long-standing freelancers, consultants and boutique agencies we’ve partnered with for years.
From story hunters to media training specialists, to photography and videography, each are handpicked for their expertise. By staying lean and agile, we ensure that every client receives high-level marketing expertise without the red tape or expensive overheads of a traditional agency.
Laura Scott
PR Expert
Laura helps startups, entrepreneurs and small businesses grow their visibility through thoughtful PR, media coverage and brand communications.
Hannah is a strategic marketing consultant who brings big-brand strategy, positioning and go-to-market thinking to ambitious founder-led businesses and SMEs.
Laura is an experienced PR practitioner who works predominantly with small business owners, startups and entrepreneurs, helping them secure meaningful media coverage and grow their brand presence across print, online platforms and social media. Her approach spans celebrity seeding and influencer engagement, supporting clients from initial strategy through to execution and long-term growth. Passionate about elevating brands, Laura thrives on seeing businesses build visibility and succeed through effective PR and communications.
What Laura does best: Media relations, with strong expertise in pitching, press office management and storytelling. She also brings experience in influencer engagement, event management and social media.
Laura’s sector experience: Laura works across both B2C and B2B sectors, with experience in Beauty, Retail (particularly e-commerce), Lifestyle, Fashion, Skincare, Health, Wellbeing, Fitness and Nutrition.
Rebecca
PR Expert
Rebecca is an experienced communications professional with a strong track record of securing high-impact media coverage across national, trade and broadcast outlets. Working across sectors including healthcare, technology, energy, professional services and public affairs, she helps organisations raise their profile, shape conversations and build credibility through strategic communications.
With a journalist’s instinct for news and storytelling, Rebecca specialises in creating media opportunities that position clients at the centre of the story, rather than simply providing commentary. She has extensive experience developing newsworthy campaigns, securing top-tier coverage and managing reactive and proactive press office activity. Rebecca is particularly skilled in crisis communications, helping organisations navigate sensitive issues, protect reputations and communicate effectively under pressure.
Rebecca’s sector experience: Rebecca works across both B2C and B2B sectors, with experience in Med-tech, Charity, Health, Technology and Finance.
Arwyn
Photographer & Videographer
Through the eyes and lens of Kinfolk Communications — and many others — Arwyn is an expert photographer and videographer, known to most simply as The Time-Lord, whose whole craft is built on a single objective: capturing moments in time and making sure they’re never lost and can be used to enable a product, service, or voice to be heard and seen in a noisy world.
As a lifelong image-maker, Arwyn's story began as a child with his first box camera, and never really stopped. He then went on to art college, where he learned the discipline the hard way – in the darkroom, with his hands on experience of the chemical process, watching pictures magically appear on paper. That grounding in film photography and processing gives him an edge, even many years later: an understanding of light, patience and craft that no amount of clever kit or technology can shortcut. He has grown T L Media into being a name that has worked with some of the world’s biggest brands.
Arwyn is collaborative, meticulous and proudly neurodivergent – a perspective that fuels the attention to detail his clients rave about – working exclusively in the B2B space, partnering with organisations (large, small and micro), who understand that great visual storytelling is never an afterthought. He loves the shots that others miss: the natural moment, the honest portrait, the detail that makes a brand not just seen but remembered. He embodies the Kinfolk mission of doing great work for great people—and then making it look effortless.
What Arwyn does best: Corporate Photography, Brand & Promotional Film, Event and Trade Show Coverage, Products, Buildings, and landscapes. He tells your story even when you don’t think you have one.
Sector experience of Arwyn: B2B (exclusive): Technology & Gaming shows such as Gamescom and MWC Barcelona; Software & SaaS products and services; Financial & Professional Services; Charity & Third Sector organisations; Communications; Branding & Design Agencies; Communications; Business Coaching & Professional Development; Legal Services; Architectural and Design; and many more verticals.
Tracey has been a professional photographer for the last 20 years. With a BA Hons in Fine Art and an MA in Photography she offers a perfect balance of creative flair and commercial experience. She works for clients all over the UK including the BBC and Channel 4, corporates, agencies, councils and universities. Her photography regularly appears in exhibitions, magazines and national press. In fact, since moving to the area she's become the local 'go to' for The Times. Far Far Gallery in Banbury is another regular client.
Events and portraits are two of Tracey's specialist areas. She has access to a fantastic studio but can also bring the studio set-up to any location. Her Echoes of the Water project, a collaboration with an illustrator, features imagery captured in and around the Oxfordshire waterways. Arts Council England funded the Stroboscopic Synergy project which brings Tracey's two passions of photography and music together, in imagery and film.
Tracey's sector experience: Tracey's experience spans education, manufacturing, financial, retail, entertainment and live performance. She helps build brands, sell services and promote personal and team profiles.
We’ve been helping founders and business owners to tell their stories on video for decades! We’re a family-run business based in Buckinghamshire and the clients we work with are brilliant at what they do, but just need some help showcasing themselves to the right people for their offering. We help them to show up authentically, communicate clearly, and attract the right customers for their business and our tool of choice is: video.
Everyone at Take One has the same people-first ethos. We believe that everyone has something of value to communicate. We also understand the challenges of running a business, and it’s essential to us to get things right for our clients. That’s why we treat every client with professionalism, care, and stacks of curiosity. We’re interested in what our clients do, but it’s just as important for us to understand why they do it. That's what we listen for in every client interview, and it’s what ends up on screen. We love working with businesses that have something to shout about.
And with Take One TV, they don’t just get a video, they also get friends and supporters for life. For us, it’s all about connection and longevity.
Karen’s sector experience: Following a career in broadcast TV and Radio Karen and her team love working with professional services, such as accountants, IFAs, HR, IT and telecoms specialists. They also have a passion for the well-being, and DEI sectors where informational content is needed for on line training and support. They work with schools, manufacturing and pharmaceuticals - generally where people are concerned, you will find TakeOneTV at work.
John is a filmmaker, commercial photographer, videographer and self-shooting producer with extensive experience creating high-quality visual content for corporate, commercial, education and cultural organisations. Working across the entire production process, from concept development and filming through to editing and final delivery, he combines technical expertise with a creative approach to produce engaging visual stories that connect with audiences.
Hannah is a strategic marketing consultant who brings big-brand strategy, positioning and go-to-market thinking to ambitious founder-led businesses and SMEs.
She has almost two decades of experience in senior commercial marketing roles at brands including Adobe, Mazda, BMW and Three. In those roles she saw first-hand the strategic thinking and customer-focused discipline that big brands take for granted, and she now brings that same approach to businesses building something of their own.
Hannah looks at a business's performance and ambitions, then turns big-brand thinking into practical marketing plans that clients can act on straight away. She supports their growth with marketing ideas and strategies that are built to work.
She loves working with like-minded, ambitious and passionate businesses to help them grow with confidence.
