Electrifying a Brand

Campaign overview

What Qwello needed

The team at Kinfolk were tasked with raising awareness around Qwello - a leading operator, owner and developer of public on-street EV charging stations. In a crowded sector, the team at Qwello required us to drive awareness of the organisations USPs and to build authority amongst their target audiences of local authority decision makers.

How we went about it

Working with the team we created a series of news releases on everything from contract wins and installations to create a drum beat of news that kept the brand front and centre in key vertical press and media. To underpin this and demonstrate the expertise within the organisation we worked to secure reactive comment opportunities and thought leaderships articles for Qwello’s key stakeholders in key media titles. We also recommended strategic media partnerships with Government Business, Transport + Energy and ITN Business and a targeted awards strategy to drive trust, credibility and authority of the brand and their hardware.

The results

In 18 months we secured 85 pieces of coverage in national, business, HR and sector specific press with an online readership of over 1 billion. Through smart negotiation with Government Business, Transport + Energy and ITN we secured multiple earned editorial feature opportunities and panel debate speaker slots alongside paid advertising activations. The ITN Business programme was syndicated to New Scientist and the Institute of Directors and through our outreach and negotiation with REA was played at COP28 bringing prestige and wide spread awareness of the organisation and their expertise.